The Be. Brand came to life because of a passion for fostering empowerment and confidence in young women.
BE BOLD. BE WELL. BE YOU. That is our mission statement.
Our hope is that every woman would feel bold enough to take control of her dreams and do something about them. That she would find wellness in body, spirit, and mind so she can be the best version of herself. That she would find the confidence to simply BE whoever she wants to be, because being YOU is absolutely perfect.
We spent time searching for an organization whose values and core purposes were similar to ours. After much deliberation, we choose to donate a portion of our proceeds to an organization known as I AM THAT GIRL. Their passion for empowering young women to find inner confidence, kindness, and beauty really spoke to The Be. Brand's mission.
I AM THAT GIRL has an online community of 250,000, and over 170 local chapters spanning across 22 countries.
The organization is a community, a support system, and a movement inspiring girls of all ages to love, express, and just be who they are—flawed and brilliant and the best versions of their authentic selves. I Am That Girl's mission is to combat the negative influences many girls face by giving them a safe space to connect and have honest conversations about things that matter.
Greener, the Co-Founder of I AM THAT GIRL, states that this organization operates on the assumption that meaningful conversations and a spirit of kindness and generosity towards each other will help all of us—including guys—to move beyond insecurity. The end goal is a culture that empowers everyone to be themselves every day.
Thank you so much for continuing to be a part of our story and mission in helping empower young women all over the world!