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Our Story

Welcome to The Be. Brand! We are so glad you stopped by!

Our brand originated in our CEO's living room over the midst of many late night brainstorming sessions. Ashley Smith, the founder and CEO of The Be. Brand, is a successful "mompreneur" working as a mentor + coach, inspiring and empowering women to confidently step out and realize their true purpose so they can experience everyday joy and believe they're worthy of a fulfilling life. She is passionate about wellness, family time, and helping more women find their inner beauty and confidence.

After much thought about wanting to do something MORE with her passion for fitness, inspirational quotes, and the women in her community, The Be. Brand, came to life. What started as a handful of small ideas and designs, quickly turned into a much larger mission: to encourage and empower women on a greater scale.

We have evolved from the corner of a guest bedroom to a large warehouse and storefront local to Canton, GA. From just headbands and graphic tees, to custom activewear and fashion partners & vendors that help supplement our curated collections; we continue to expand with our perfect customer in mind. Our company is run by a small team of amazing women who love the brand and love our customers + our CEO/CFO husband and wife duo (Ashley + Spencer pictured above).

There is something so beautiful about a woman feeling confident when she steps out the door every morning, and here at The Be. Brand, we firmly believe that EVERYONE should feel BOLD enough to be whatever and whoever they want to be. As a community, our brand seeks to inspire every woman to boldly and confidently be herself; living free and comfortably beyond everyday.

Female empowerment is the cornerstone of The Be. Brand, and a portion of all proceeds are donated to various charities and organizations supporting the empowerment and support of young women across the world. Our mission is to help spread the word about empowering women to chase their dreams, to talk to themselves more confidently in the mirror, to own their beauty and BE BOLD in whatever avenue life calls them to.

We have put a lot of time into custom designing and curating collections we think you'll love and feel good in. From your morning routine & workout, to work & date night after; and every other activity in between-- we hope you find something you feel good in.

Thank you so much for loving our brand and being a huge part of our story! We are so thankful for you and your support means everything to our family and team.

Now, get out there and create beauty in the small moments; live well, dress well, and feel good while doing it!

You were born to BE BOLD. BE WELL. BE YOU.


Ashley + The Be. Brand Team